Volkswagen Retail & Digital Promotions

As the agency of record for Volkswagen of America’s After Sales Marketing, HZ orchestrated marketing efforts for Genuine Volkswagen Service, Parts, and Accessories with 592 dealerships and over a dozen vendors across the country. As lead designer for the VW Spring Forward event and promotion, we created an impactful direct mail campaign and in-store POS materials, dealer-customized web pages and a fun, interactive game.

Contributors: Chris Walker, Gerald Mitchell