Whether teaming Pepsi with an event, pairing Starbucks with local experiences, or aligning Toyota with travel packages, LivingSocial forms strategic partnerships with companies that helps them reach areas in which they may not normally compete. I lead the brand partnership design team working directly with large brands to create custom advertising solutions to engage customers across LivingSocial’s email, web, and social platforms along with paid media placements. On average LivingSocial launches two custom brand sponsorships a month, totaled over $2.1MM yearly in revenue for LivingSocial.
Contributors: Ellen Ennes, Aimee Houck, Angela Hess