Built In: Talent Activation Platform

Lead a multi-disciplinary team of product UX designers, marketing designers, content strategists, and video producers in shaping Built In’s products, brand and marketing. At Built In, we revolutionized tech recruitment through use of content and a community-centric approach to connect innovative companies with in-demand talent. Founded in 2011 in Chicago, Built In helps more than 1,000+ customers — from fast-growing startups to Fortune 500 companies — connect with over 2.7 million technology professionals each month. 

Key accomplishments:

Held executive leadership role in growing head count from 20 to 275+; founding and inheriting multiple teams: UX Product Design, Product and Brand Marketing, Branded Editorial, Photo/Video Production. During leadership tenure awarded 2020 Inc Fast 5000, 2020 Inc Best Workplaces, 2019 Deloitte Fast 500.

Achieved 70%+ YoY growth rate and 100%+ net revenue retention that contributed to build revenue from 2M to 35M by leading creation of six key recruitment marketing products: Insider Page, Insider Spotlight, Insider Video, Employer Profile, Content Manager, Analytic Dashboard. Lead creation of B2B website, GTM sales decks and collateral. Developed brand messaging, core values, and visual identity.

Product Marketing

Contributors: Aimee Houck, Trent Victor, Ashley Enger, Shannon Duke, Dianne Lombard