Aaron Pecoraro
UXD Strategist | Creative Director
As a professional design strategist for the last 17 years, I have a proven track record of establishing full product experiences and brands by leading creative teams in high growth companies. I am highly skilled in creative direction, UX, branding, and marketing strategy. My work is created with passion for a positive, human centered user experience.
Chicago, IL
“Aaron’s attention to detail, both from a UX perspective and in his design work is spot on. While working on a complex set of use cases for a redesign, Aaron went into every meeting with a strong point of view of what is critical to get to an MVP. He also communicates his solutions in a way that makes it easy for the product and development teams to understand what needs to happen to maintain the quality of the the design work. I consider Aaron a great partner on our projects and look to him for his design expertise.”
“There are few people who you encounter during your career that you wish could stay with you no matter where your career goes. Aaron is one of those people. He is everything you would want in a creative lead – innovative, inspirational, curious and honest. Aaron is an extremely talented manager who can not only develop creative solutions for projects on his own, but who can inspire confidence in his team and consistently push others to create their very best work. It was an absolute pleasure to work for him.”
“Aaron is extremely talented and blurs the line between designer and artist. His work is both beautiful and practical. In our work together, he was an educator, a mediator and a partner. Informally, he would lend his expertise in a way that helped improve non-creatives’ understanding of design. ”